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Views: 0 Author: Site Editor Publish Time: 2021-05-08 Origin: Site
First, what is an electric toothbrush？
The electric toothbrush can clean teeth through the rapid rotation or vibration of the electric movement to make the brush head vibrate at high frequency.From the operating principle, electric toothbrush can be divided into rotary and vibration.Vibrating electric toothbrush, through the built-in motor movement to drive the toothbrush head, high frequency swing to achieve the role of cleaning.Rotating electric toothbrush, through the left and right forward and backward vibration, rotary multidirectional cleaning teeth.
Second, the development of electric toothbrush in China
In the early stage, because consumers' awareness of oral health was not yet formed and the consumption level was low, and electric toothbrush was expensive, so it did not form large-scale sales.With the popularity of oral health awareness and the continuous improvement of the function of electric toothbrush, electric toothbrush has gradually moved from the introduction period to the growth period.According to index, searches for electric toothbrushes have been on the rise since 2014.
In recent years, residents' oral health awareness has been gradually enhanced. Under the wave of consumption upgrading, electric toothbrush has become one of the most rapidly growing categories of small home appliances in China.According to data from Intelligent Research Consulting, the market size of electric toothbrush in China was 7.73 billion yuan in 2018, with a year-on-year growth of 37.3%, showing a trend of rapid growth.In addition, according to the data of Tao, the sales of electric toothbrush in March 2020 was 490 million yuan, with a month-on-month growth of 38.8%;Sales volume was 3.116 million units, up 48.9 percent from the previous month.Moreover, judging from the number of brands, stores opened on Internet, the number of single items and the number of consumer collections, electric toothbrush is in the stage of rapid growth.
Third, the development trend of electric toothbrush
After years of development, electric toothbrush products are constantly updated and upgraded.
On the one hand, the electric toothbrush is constantly optimized in basic functions, and even tries to develop into intelligence.The core technology of the electric toothbrush is the power of the toothbrush.In the resistance state to maintain the strength of vibration, in order to ensure the electric toothbrush encountered tooth surface resistance when the strong cleaning force.Therefore, the promotion of motor power has become one of the important directions of the development of electric toothbrush.The electric toothbrush's shock frequency is also one of its selling points.For consumers, noise is more of a product manifestation than power.Therefore, reducing noise while maintaining high power has become the basic direction of electric toothbrush updating and upgrading.In addition, considering the use of electric toothbrush with a lot of water, waterproof performance has also become one of the essential basic properties of electric toothbrush.In general, the basic functions of electric toothbrush upgrade towards the direction of high power, low noise, strong waterproof development.Some brands set foot in the electric toothbrush field earlier, and their product functions are constantly upgraded. They have passed the stage of basic function perfection and are trying to develop into intelligence.Taking electric toothbrush as an example, it can not only intelligently sense the blind area of brushing through APP monitoring, but also custom-made brushing scheme. It can also intelligently sense the brushing force, and prompt shock absorption to avoid over force damage.
Electric toothbrushes, on the other hand, are not just limited to "toothbrushes", but have spawned a number of mouth cleaning products.For example, water floss to clean the gaps between the teeth and a tongue coating cleaner to clean the tongue.After years of development, electric toothbrush products continue to improve, user experience improved.Compared with manual toothbrush, electric toothbrush saves time and effort.For consumers, electric toothbrushes have evolved from a labor-saving replacement for manual brushing to a more efficient cleaning and care tool.Electric toothbrush market therefore also showed a rapid growth trend.