Why are some electric toothbrushes so expensive？

The world we live in is a commercial society, and the problem must be looked at with a combination of [business] and [product pricing] thinking.

Because the price of an electric toothbrush is not only the cost of the production of the electric toothbrush, but also includes many other factors: hard accessories, material workmanship, humanized design and brand value, marketing publicity must be added, is the price you get.Just like a pair of AJ1 costs only 100 yuan to produce, but its price is always 1K, also because it includes design, brand value and so on.

(Business) First, cost: the most expensive part of an electric toothbrush is the motor, which is divided into two kinds: the brush motor, the brush motor with a coil, the rotor to wind the electromagnetic coil, the frequency and torque constraints are great, it is difficult to achieve the same excellent frequency and torque.Many electric toothbrushes on the market use a reciprocating motor with a brush. Due to the friction of the brush, there will be additional noise when working.Brushless motor, because there is no carbon brush, so low friction, low loss.Brushless motor is usually digital frequency conversion control, strong controllability, from a few revolutions per minute to tens of thousands of revolutions per minute can be easily realized.This brushless motor is used in the control requirements are relatively high, high speed equipment.Usually, high-end electric toothbrushes have strict control over the motor speed.

(Product pricing) in fact, knowledgeable people should know that the core technology of "small home appliances" such as electric toothbrush is almost the same, of course, the difference will certainly be some, but not very big.So why can some high-end electric toothbrushes sell at such a high price when other brands dare not offer the same electric toothbrushes at such a high price?The reason is the influence of a brand. The long history and strength behind the brand determine that it can have a product premium.

As a dentist, I've been asked this question by many of my patients and friends.Why does an electric toothbrush sell for thousands of yuan or more?And what kind of electric toothbrush should we use?XXI electric toothbrush more than ten yuan package mail, why some electric toothbrush so expensive?Don't they all vibrate?Can't you brush your teeth?

The electric toothbrush of ten yuan, I always think that the brush head can be made a little bigger, so I can brush the shoes.More than ten dollars of shoe brush artifact, is simply the conscience of domestic goods!Anyway, their data is wrong, and the frequency amplitude is not one of the number.

Oh, mom, I'm worried sick.Some of the "We Media" is not amazing dead endless language, and the quality of the sound compared with electric toothbrush?I hope many "We Media" should understand that electric toothbrush is currently divided into two kinds of cleaning schools.

A small brush head mold will cost hundreds of thousands of dollars.The cost of the brush head is low, but the price is high.This is because the repurchase rate of brush head is high. As long as there is a demand for repurchase from customers, merchants will always have sales.Just like the consumables of a printing press. Brush head is divided into three types, round head DuPont hair, straight Korean BBC hair, plastic coated brush head.Mainly is the plant hair machine is not the same, the bristle is soft and hard.The cost of the plastic brush head is relatively high, mainly for children's electric toothbrush.